United – Caring For Our Loved Ones Living with Dementia by Gina Awad and Tony Husband Available NOW

Meet the Team

Gina Awad

I founded the Alliance in 2014 and have been leading it ever since. 

In 2012 I studied dementia care as part of my Health & Social care degree with The Open University. This inspired further research into the complexities of the disease and the limited local, post diagnostic support.  I spoke to many families struggling to navigate the system and I was determined to help. 

This sent me on a mission to learn more and raise dementia awareness in Exeter. My childhood memories of visiting care homes with my grandmother as a little girl were also a strong influence. 

Ever since I have been working with businesses and other local organisations to make a difference for people living with dementia and their loved ones. 

As well as becoming the Alzheimer’s Society’s Dementia Friends Champion in 2016, I was awarded the British Empire Medal for services to local people with dementia and their families in 2018.

I am a qualified counsellor, reflexologist and was awarded a scholarship to the Memory Bridge Training Retreat in Bloomington, Indiana.

I provide direct support for local families living with dementia and also have personal experience of family and friends affected by dementia.

I host the ‘Living Better with Dementia’ radio show on the fifth Saturday of the month through the Exeter-based radio station Phonic FM 106.8.

Without the team and our incredible supporting partners we would not be where we are today. Thank you all from the bottom of my heart and I will continue doing what I can do for our city. 

In 2022 Gina’s Book ‘United – Caring For Our Loved Ones Living with Dementia’ illustrated by Tony Husband was published by Robinson

United – Caring For Our Loved Ones Living with Dementia by Gina Awad and Tony Husband 

Do have a listen to my chat with Pippa Kelly on her podcast here.

Andrew Baker

I am a local farmer who lost both parents to dementia. My family have supported the Alliance for several years and I joined the board five years ago.

Colin Bray

I am the Alliance Secretary and provide admin and other support. I am also a paid home carer and I love making a meaningful difference. My family has been affected by dementia.

Geoffrey Cox

I have four Devon Nursing Homes (Southern Healthcare) and run Eden Alternative training in modern models of care. 

 I hold a Masters in Dementia studies and am a passionate advocate for sector change, innovation and collaboration through various national groups. 


Ben de Cruz

I am the Alliance Treasurer and provide finance and other support. I am also the managing partner of an accountancy practice in Exeter and have long associations with charitable clients in the local area.

Jo Earlam

I am a carer for my husband John who was diagnosed with dementia in 2017. My late father and both my grandmothers also lived with dementia. I enjoy running and walking, and created the Cosy Routes project to help people make the most of Exeter’s great outdoors.

Karan Ogden

Since leaving a long career with the University of Exeter in 2019, I have done voluntary work with the Guide Dogs as a sighted guide, and with the Alliance helping out with various tasks. I also work part-time as a parish clerk. 


Exeter Dementia Action Alliance Foundation works in aid of GivingWorks Charity Number – 1078770.