United – Caring For Our Loved Ones Living with Dementia by Gina Awad and Tony Husband Available NOW

The Exeter Dementia Action Alliance Launches!

Cropped Launch Photo

Ian Sheriff, Dementia Friendly Plymouth Ruth Gidley, EDAA member RAMM Gill Heppell, EDAA member St Thomas Medical Group The Lord Mayor Olwen Foggin Teresa Scales, Chair for the launch Gina Awad, EDAA Lead Jo Earlam, whose father lived with Vascular Dementia



The Exeter Dementia Action Alliance officially launch at the Royal Albert Memorial Museum on Wednesday 18th November. Over 100 attended including the Lord Mayor, city and county councillors, Alliance members, people living with dementia and their care partners.

Gina Awad, a volunteer Dementia Friends Champion who formed and leads the alliance said:

“A year ago, I put out a call to action to the local community to gauge city interest. EDAA was formed in January this year. Our aim is to work towards Exeter becoming a dementia-friendly city. Over the past few months we have been encouraging membership from local businesses and organisations. We invite them to consider how they currently provide for people living with dementia and to create a three-point action plan.”

City Councillor Rachel Sutton attended the launch and said:

“I was delighted to attend the EDAA launch event and hear such inspiring stories and learn about the exciting plans from businesses and organisations across Exeter to become more  dementia friendly”.

A local care giver said:

“What a beautiful launch, my husband lives with dementia and we were so pleased to be involved. Kindness and care goes a long way.”

It’s free to join the Exeter Dementia Action Alliance and, to date, there are over 30 members including care homes, lawyers, GP Practices, a library, retailers and others. 

Of over 850,000 in the UK with a dementia diagnosis, two thirds live in the community.

Gina also said:

“Dementia is the largest health and social care challenge of this century and one that requires a community-wide response. Families of people living with dementia need to be supported in the community post diagnosis as their challenges are incredibly complex. It will be interesting to see the positive outcomes our work achieves in the city but of course it’s very early days.”